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Kalyanaram, Gurumurthy; Robinson, William T.; Urban, Glen L. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G212

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Ramaswamy, Venkatram; DeSarbo, Wayne S.; Reibstein, David J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 103

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Sinapuelas, Ian Clark S.; Robinson, William T. - In: The journal of product & brand management 21 (2012) 5, pp. 350-359

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