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Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 34 (2010) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10009880422
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Book review
Pike, Steven - In: Tourism management : research, policies, practice 28 (2007) 1, pp. 325-327
Persistent link: https://www.econbiz.de/10007392056
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Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions
Pike, Steven; Ryan, Chris - In: Journal of travel research : a quarterly publication of … 42 (2004) 4, pp. 333-342
Persistent link: https://www.econbiz.de/10006881954
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The Use of Repertory Grid Analysis to Elicit Salient Short-Break Holiday Destination Attributes in New Zealand
Pike, Steven - In: Journal of travel research : a quarterly publication of … 41 (2003) 3, pp. 315-319
Persistent link: https://www.econbiz.de/10006891207
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Information and communication technologies in tourism 2003 - A. Frew, M. Hitz and P. O'Connor; Springer-Verlag, New York
Pike, Steven - In: Tourism management : research, policies, practice 26 (2005) 1, pp. 116-117
Persistent link: https://www.econbiz.de/10006810066
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven; Bianchi, Constanza; Kerr, Gayle; Patti, … - In: International marketing review 27 (2010) 4, pp. 434-450
Persistent link: https://www.econbiz.de/10008435063
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Book review
Pike, Steven - In: Tourism management : research, policies, practice 28 (2007) 4, pp. 1144-1145
Persistent link: https://www.econbiz.de/10007720047
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Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis
Murdy, Samantha; Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 5, pp. 1281-1286
Persistent link: https://www.econbiz.de/10009964325
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Perceptions of charities and the ultimate gift : the use of the Repertory Test to elicit salient bequest decision criteria
Pike, Steven; Knott, Kathy; Newton, Cameron - In: International review on public and non-profit marketing 9 (2012) 2, pp. 119-136
Persistent link: https://www.econbiz.de/10010038944
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Book review
Pike, Steven - In: Tourism management : research, policies, practice 29 (2008) 6, pp. 1246
Persistent link: https://www.econbiz.de/10008109002