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Luxury for the Masses - A new class of American consumer has come into being, and so has a category of products and services that cater to it. This new-luxury category has created...
Silverstein, Michael J.; Fiske, Neil - In: Harvard business review : HBR (2003), pp. 48-59
Persistent link: https://www.econbiz.de/10005935814
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Die Wirtschaft ist weiblich - Marketing I: Viele Unternehmen haben Probleme, die Bedürfnisse ihrer Kundinnen zu erfüllen. Dabei ist es nicht schwer zu verstehen, was Frauen wollen....
Silverstein, Michael J.; Sayre, Kate - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 9, pp. 40-49
Persistent link: https://www.econbiz.de/10008305038
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The Female Economy - Women represent the world's largest market opportunity. Surprisingly, they're also its most ignored consumer group.
Silverstein, Michael J.; Sayre, Kate - In: Harvard business review : HBR (2009), pp. 46-55
Persistent link: https://www.econbiz.de/10008313061
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THE GLOBE - How to Win in Emerging Markets: Lessons from Japan
Ichii, Shigeki; Hattori, Susumu; Michael, David - In: Harvard business review : HBR (2012), pp. 126-133
Persistent link: https://www.econbiz.de/10009969311
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THE GLOBE - Making Sustainability Profitable - In emerging markets, visionary enterprises are proving that environmentally responsible approaches can lead to big financial rewards.
Haanaes, Knut; Michael, David; Jurgens, Jeremy; Rangan, … - In: Harvard business review : HBR (2013), pp. 110-116
Persistent link: https://www.econbiz.de/10010087192
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THE GLOBE - Making Sustainability Profitable - In emerging markets, visionary enterprises are proving that environmentally responsible approaches can lead to big financial rewards.
Haanaes, Knut; Michael, David; Jurgens, Jeremy; Rangan, … - In: Harvard business review : HBR (2013), pp. 110-116
Persistent link: https://www.econbiz.de/10010087428
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THE GLOBE - How to Win in Emerging Markets: Lessons from Japan
Ichii, Shigeki; Hattori, Susumu; Michael, David - In: Harvard business review : HBR (2012), pp. 126-133
Persistent link: https://www.econbiz.de/10010011790
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Innovating low-cost business models
Kachaner, Nicolas; Lindgardt, Zhenya; Michael, David - In: Strategy & leadership : a publication of Strategic … 39 (2011) 2, pp. 43-49
Persistent link: https://www.econbiz.de/10008851148
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TRENDS - CHINESEN IM KAUFRAUSCH - ASIEN: Wer von der enormen Nachfrage nach Konsumgütern wie Uhren oder Autos in China profitieren will, sollte sieben Trends beachten.
Stalk, George; Michael, David - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 8, pp. 6-10
Persistent link: https://www.econbiz.de/10009251877