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Journal of current issues and research in advertising : JCIRA

Philadelphia, Pa : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -

Persistent link: https://www.econbiz.de/10008276111

International journal of advertising : the quarterly review of marketing communications

Henley-on-Thames [u.a.] : World Advertising Research Center; … - 2.1983 -

Persistent link: https://www.econbiz.de/10008276210

Journal of advertising research

New York, NY : Foundation - 1.1960/61; 2.1962 -

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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …

Persistent link: https://www.econbiz.de/10008382515

Consumer response to brand renaming as part of an international standardisation strategy

Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469

Persistent link: https://www.econbiz.de/10010184610

Journal of targeting, measurement and analysis for marketing

Basingstoke : Palgrave Macmillan; 1992/93-2004/05: … - 1.1992/93 -

Persistent link: https://www.econbiz.de/10008932881

Journal of advertising : official publication of the American Academy of Advertising

American Academy of Advertising - Philadelphia, Pa : Taylor & Francis; -2012: Atlanta, Ga … - 1.1972 -

Persistent link: https://www.econbiz.de/10008373318

Media-Perspektiven

Frankfurt, M : Media-Perspektiven; anfangs: Frankfurt, … - 1970 -

Persistent link: https://www.econbiz.de/10008376352

Werben & verkaufen : W & V

München : Verl. Werben-&-Verkaufen; -2009: München : … - 1963,Apr. -

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Journal of promotion management : JPM

Binghamton, NY : Haworth Press - 1.1991/93 -

Persistent link: https://www.econbiz.de/10008932844