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Sustainability for Hispanics in California : do they really care?
McCabe, Mary Beth; Corona, Ramon; Weaver, Richard - In: Global journal of business research : GJBR 7 (2012) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10010058291
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Acculturation in marketing to Latinos in the US
Corona, Ramon; McCabe, Mary Beth - In: Journal of business & economics research 9 (2011) 9, pp. 67-70
Persistent link: https://www.econbiz.de/10009887372
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Facilitation: Formula for Success
Farrell, John; Weaver, Richard - In: The Journal for quality and participation 21 (1998) 5, pp. 44-48
Persistent link: https://www.econbiz.de/10007351575
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Is the treasure hunt strategy working for Costco?
Corona, Ramon; Altamirano, Nelson - In: International journal of management and marketing … 3 (2010) 3, pp. 83-93
Persistent link: https://www.econbiz.de/10009896977
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Marketing to hispanics : eco-friendly behavior patterns
McCabe, Mary Beth; Corona, Ramona - In: International business and economics research journal 10 (2011) 10, pp. 45-53
Persistent link: https://www.econbiz.de/10010005686