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How Warnings about False Claims Become Recommendations
Skurnik, Ian; Yoon, Carolyn; Park, Denise C.; Schwarz, … - In: Journal of consumer research : JCR ; an … 31 (2005) 4, pp. 713-724
Persistent link: https://www.econbiz.de/10006644494
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A Functional Magnetic Resonance imaging Study of Neural Dissociations between Brand and Person judgments
Yoon, Carolyn; Gutchess, Angela H.; Feinberg, Fred; … - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10007274228
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Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences
Yoon, Carolyn - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 329
Persistent link: https://www.econbiz.de/10006672244
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Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"
Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10008165069
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The effects of optimal time of day on persuasion processes in older adults
Yoon, Carolyn; Lee, Michelle P.; Danziger, Shai - In: Psychology & marketing 24 (2007) 5, pp. 475
Persistent link: https://www.econbiz.de/10007723499
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Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights
Shiv, Baba; Yoon, Carolyn - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10009838772
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A Sales Force-Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging
Dietvorst, Roeland C.; Verbeke, Willem J.M.I.; Bagozzi, … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10008307892