Narrow search
Showing 1 - 4 of 4
Cover Image
The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers
Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 41-59
Persistent link: https://www.econbiz.de/10009821356
Cover Image
Globalization does lead to change in consumer behavior: An empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 251-270
Persistent link: https://www.econbiz.de/10009177987
Cover Image
Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
Gupta, Nitin - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 361-370
Persistent link: https://www.econbiz.de/10009803735
Cover Image
Customer Perception of Services Based on the SERVQUAL Dimensions: A Study of Indian Commercial Banks
Bose, Sunny; Gupta, Nitin - In: Services marketing quarterly 34 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10010059241