Country of origin vs. consumer perception : a literature review
Year of publication: |
2012
|
---|---|
Authors: | Saran, Rashmita ; Gupta, Nitin |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 11.2012, 4, p. 66-75
|
Subject: | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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