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Segmenting for complexity: persuading people to buy what they don't understand
Taylor-West, Paul; Saker, Jim; Champion, Donna - In: Journal of strategic marketing 21 (2013) 4, pp. 332-346
Persistent link: https://www.econbiz.de/10010139194
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Computer assisted sales processes in automotive retailing
Taylor-West, Paul; Saker, Jim - In: International journal of retail & distribution management 40 (2012) 7, pp. 493-510
Persistent link: https://www.econbiz.de/10009978681
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Managing Action Research: The PEArL Framework
Champion, Donna - In: Systemic practice and action research 20 (2007) 6, pp. 455-466
Persistent link: https://www.econbiz.de/10007877683
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Validating Action Research Field Studies: PEArL
Champion, Donna; Stowell, Frank A. - In: Systemic practice and action research 16 (2003) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10007034685
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Information technology: changing the face of automotive retailing?
Reed, Gary; Story, Vicky; Saker, Jim - In: International journal of retail & distribution management 32 (2004) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10006431002
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Business-to-business marketing: What is important to the practitioner?
Reed, Gary; Story, Vicky; Saker, Jim - In: Marketing intelligence & planning 22 (2004) 5, pp. 501-510
Persistent link: https://www.econbiz.de/10006962434