Segmenting for complexity : persuading people to buy what they don't understand
Year of publication: |
2013
|
---|---|
Authors: | Taylor-West, Paul ; Saker, Jim ; Champion, Donna |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 4, p. 332-346
|
Subject: | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Komplexitätsmanagement | Complexity management | Beziehungsmarketing | Relationship marketing | Kfz-Gewerbe | Automotive services industry |
-
Sanayei, Ali, (2009)
-
Borrmann, Frank, (2007)
-
Wagner, Erwin, (2006)
- More ...
-
The benefits of using reduced item variable scales in marketing segmentation
Taylor-West, Paul, (2014)
-
Market segmentation strategies for complex automotive products
Taylor-West, Paul, (2020)
-
Segmenting for complexity: persuading people to buy what they don't understand
Taylor-West, Paul, (2013)
- More ...