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Pentina, Iryna
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5
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OLC EcoSci
ECONIS (ZBW)
39
Other ZBW resources
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1
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10010096199
Saved in:
2
Reforming China's Airline Industry: From State-Owned Monopoly to Market Dynamism
Le, Thuong T.
- In:
Transportation journal
37
(
1997
)
2
,
pp. 45-62
Persistent link: https://www.econbiz.de/10006701345
Saved in:
3
Business ecosystem perspective on value co-creation in the Web 2.0 era : implications for entrepreneurial opportunities
Le, Thuong T.
;
Tarafdar, Monideepa
- In:
International journal of entrepreneurial venturing
1
(
2009
)
2
,
pp. 112-130
Persistent link: https://www.econbiz.de/10009889853
Saved in:
4
Electronic Marketplace: A Distinct Platform for Business-to-Business (B-to-B) Procurement
Truong, Dothang
;
Le, Thuong T.
;
Senecal, Sylvain
;
Rao, …
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 216-248
Persistent link: https://www.econbiz.de/10010010519
Saved in:
5
How buyers' expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
Subba Rao, S.
;
Truong, Dothang
;
Senecal, Sylvain
;
Le, …
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10007799696
Saved in:
6
Antecedents to managerial trust and sales control in Malaysian salesforce
Mallin, Michael L.
;
Asree, Susita
;
Koh, Anthony C.
;
Hu, …
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 292-306
Persistent link: https://www.econbiz.de/10008409541
Saved in:
7
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-53
Persistent link: https://www.econbiz.de/10009974555
Saved in:
8
Market Evolution in Developing Countries: The Unfolding of the Indian Market
Jain, Subhash C.
;
Koh, Anthony C.
- In:
Journal of global marketing
9
(
1995
)
1-2
,
pp. 143-146
Persistent link: https://www.econbiz.de/10007010006
Saved in:
9
Consumer culture brand positioning strategies: an experimental investigation
Gammoh, Bashar S.
;
Koh, Anthony C.
;
Okoroafo, Sam C.
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10008850822
Saved in:
10
Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation
Pentina, Iryna
;
Pelton, Lou E.
;
Hasty, Ronald W.
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10008259746
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