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Führen Kundenclubs zu Kundenbindung? : eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10006077339
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Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5, pp. 646-670
Persistent link: https://www.econbiz.de/10010135407
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Success factors of internet payment systems
Treiblmaier, Horst; Pinterits, Andreas; Floh, Arne - In: International journal of electronic business 6 (2008) 4, pp. 369-385
Persistent link: https://www.econbiz.de/10009851598
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Further insights into perceived value and consumer loyalty: A “Green” perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1177
Persistent link: https://www.econbiz.de/10009796289