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Strategic Marketing in New Zealand Companies
Brooksbank, Roger; Garland, Ron; Taylor, David - In: Journal of global marketing 23 (2010) 1, pp. 33-45
Persistent link: https://www.econbiz.de/10008370027
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Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger; Garland, Ron; Werder, Wayne - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 457-475
Persistent link: https://www.econbiz.de/10010045204
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Marketing in medium-sized manufacturing firms: The state-of-the-art in Britain, 1987-92
Brooksbank, Roger; Kirby, David A.; Taylor, David; … - In: European journal of marketing : EJM 33 (1999) 1-2, pp. 103-120
Persistent link: https://www.econbiz.de/10006096926
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Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK
Brooksbank, Roger; Taylor, David - In: Marketing intelligence & planning 25 (2007) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10007596937
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Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms
Brooksbank, Roger; Kirby, David; Tompson, George; … - In: Small business economics : an internat. journal 20 (2003) 3, pp. 259
Persistent link: https://www.econbiz.de/10007106420
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The adoption of strategic marketing and its contribution to the competitive success of New Zealand companies
Brooksbank, Roger; Taylor, David - In: Marketing intelligence & planning 20 (2002) 7, pp. 452
Persistent link: https://www.econbiz.de/10006971719
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The effect of odd pricing on demand
Gendall, Philip; Holdershaw, Judith; Garland, Ron - In: European journal of marketing : EJM 31 (1997) 11-12, pp. 799-813
Persistent link: https://www.econbiz.de/10006100220
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Papers - The use of a specific non-response option on Likert-type scales
Ryan, Chris; Garland, Ron - In: Tourism management : research, policies, practice 20 (1999) 1, pp. 107-114
Persistent link: https://www.econbiz.de/10006843930
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Rural tourism development in Lithuania (2003 - 2010) : a quantitative analysis
Balez̆entis, Tomas; Kris̆c̆iukaitiené, Irena; … - In: Tourism management perspectives : TMP 2/3 (2012), pp. 1-6
Persistent link: https://www.econbiz.de/10010081755
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Grocery shopping: list and non-list usage
Thomas, Art; Garland, Ron - In: Marketing intelligence & planning 22 (2004) 6-7, pp. 623-635
Persistent link: https://www.econbiz.de/10006961369