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Gao, Zhihong
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Scorpio, Elaine A.
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Kim, Joe H.
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Li, Na
1
Xu, Jincan
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Asia Pacific journal of marketing and logistics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of current issues and research in advertising : JCIRA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The effect of racial cues on the reader's response to advertisements: A US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10010138875
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2
HARMONIOUS REGIONAL ADVERTISING REGULATION?
Gao, Zhihong
- In:
Journal of advertising : official publication of the …
34
(
2005
)
3
,
pp. 75-88
Persistent link: https://www.econbiz.de/10008116211
Saved in:
3
Controlling Deceptive Advertising in China: An Overview
Gao, Zhihong
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 165-177
Persistent link: https://www.econbiz.de/10008134889
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4
Perception of puffery in advertising: investigating the China-US differences
Gao, Zhihong
;
Li, Na
;
Scorpio, Elaine A.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10009846258
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5
Does Puffery Deceive? An Empirical Investigation
Gao, Zhihong
;
Scorpio, Elaine A.
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
2
,
pp. 249-265
Persistent link: https://www.econbiz.de/10009015381
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6
Serving a stir-fry of market, culture and politics - on globalisation and film policy in Greater China
Gao, Zhihong
- In:
Policy studies
30
(
2009
)
4
,
pp. 423-438
Persistent link: https://www.econbiz.de/10008306402
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7
Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements
Gao, Zhihong
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 105
Persistent link: https://www.econbiz.de/10008311505
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