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Poncin, Ingrid
6
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3
Ben Mimoun, Mohammed Slim
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Derbaix, Christian
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OLC EcoSci
ECONIS (ZBW)
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Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels
Poncin, Ingrid
;
Ben Mimoun, Mohammed Slim
- In:
Revue gestion 2000 : actualités perfectionnements
28
(
2011
)
5
,
pp. 31-47
Persistent link: https://www.econbiz.de/10010012178
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2
Coexistence et complémentarité entre vendeur virtuel ubiquitaire et vendeurs réels
Poncin, Ingrid
;
Ben Mimoun, Mohammed Slim
- In:
Revue gestion 2000 : actualités perfectionnements
28
(
2011
)
6
,
pp. 31-47
Persistent link: https://www.econbiz.de/10009826490
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3
Search engine loyalty : considering the commitment-loyalty link from a hedonic versus utilitarian perspective
Garnier, Marion
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 43-73
Persistent link: https://www.econbiz.de/10009850599
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4
What's the point of Marketing anyway? The prevalence, temporal extent and implications of long-term market share equilibrium
Garnier, Marion
;
Macdonald, Emma K.
- In:
Journal of marketing management : MM
25
(
2009
)
9
,
pp. 867-875
Persistent link: https://www.econbiz.de/10008341117
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5
The savvy French consumer: a cross-cultural replication
Garnier, Marion
;
Macdonald, Emma
- In:
Journal of marketing management : MM
25
(
2009
)
9
,
pp. 965-987
Persistent link: https://www.econbiz.de/10008440494
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6
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
International journal of advertising : the quarterly …
38
(
2009
)
3
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009976401
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7
A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty
Audrain-Pontevia, Anne-Françoise
;
N’Goala, Gilles
; …
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 445-452
Persistent link: https://www.econbiz.de/10010142742
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8
Études - Le placement de produits : un nouvel outil de persuasion de l'enfant consommateur ?
Poncin, Ingrid
- In:
Revue française du marketing
(
2007
)
214
,
pp. 43-60
Persistent link: https://www.econbiz.de/10007938993
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9
Commercials as Context for Other Commercials
Poncin, Ingrid
;
Derbaix, Christian
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 33-50
Persistent link: https://www.econbiz.de/10008303122
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