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Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Sierra, Jeremy J; Hyman, Michael R; Torres, Ivonne M - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-67
Persistent link: https://www.econbiz.de/10008346602
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Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs
Torres, Ivonne M; Limbu, Yam B - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 59-71
Persistent link: https://www.econbiz.de/10008770783
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What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement
Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10009974248