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Customer portfolio analysis: Crisp classification versus fuzzy classification – Based on the supermarket industry
Hiziroglu, Abdulkadir
;
Patwa, Jeeyan
;
Talwar, Vishal
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 67-84
Persistent link: https://www.econbiz.de/10009997630
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