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Langner, Tobias
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Esch, Franz-Rudolf
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Fischer, Alexander
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Marketing : ZFP ; journal of research and management
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10008708342
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2
The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
Esch, Franz-Rudolf
;
Schmitt, Bernd H.
;
Redler, Joern
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 383
Persistent link: https://www.econbiz.de/10008227507
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3
The mere categorization effect for complex products: The moderating role of expertise and affect
Langner, Tobias
;
Krengel, Martin
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 924-932
Persistent link: https://www.econbiz.de/10010108527
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4
Controlling-Special - Brand Performance Measurement zur wirksamen Markennavigation
Esch, Franz-Rudolf
;
Geus, Patrick
;
Langner, Tobias
- In:
Controlling : Zeitschrift für erfolgsorientierte …
14
(
2002
)
8-9
,
pp. 473-482
Persistent link: https://www.econbiz.de/10007108611
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5
Entwicklung positionierungswirksamer Markennamen
Langner, Tobias
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
49
(
2004
)
3(204)
,
pp. 5-13
Persistent link: https://www.econbiz.de/10008127838
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6
Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing Review St. Gallen : die neue …
25
(
2008
)
5
,
pp. 16-20
Persistent link: https://www.econbiz.de/10009853944
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7
Actions speak louder than words : starke Marken durch motorische Markenhandlungen
Langner, Tobias
;
Fischer, Alexander
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
57
(
2011
)
4
,
pp. 22-27
Persistent link: https://www.econbiz.de/10009854307
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8
Abhandlungen - Integriertes Branding neuer Marken. Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt.
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10006818397
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