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The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry
Auh, Seigyoung; Merlo, Omar - In: Industrial marketing management : the international … 41 (2012) 5, pp. 861-874
Persistent link: https://www.econbiz.de/10010018292
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Customer Relationship Dynamics: Service Quality and Customer Loyalty in the Context of Varying Levels of Customer Expertise and Switching Costs
Bell, Simon J.; Auh, Seigyoung; Smalley, Karen - In: Journal of the Academy of Marketing Science 33 (2005) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10006150067
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The influence of top management team functional diversity on strategic orientations: The moderating role of environmental turbulence and inter-functional coordination
Auh, Seigyoung; Menguc, Bulent - In: International journal of research in marketing : IJRM ; … 22 (2005) 3, pp. 333-350
Persistent link: https://www.econbiz.de/10006160041
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Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness
Menguc, Bulent; Auh, Seigyoung - In: Journal of the Academy of Marketing Science 34 (2006) 1, pp. 63-73
Persistent link: https://www.econbiz.de/10006149205
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Diversity at the executive suite: A resource-based approach to the customer orientation–organizational performance relationship
Auh, Seigyoung; Menguc, Bulent - In: Journal of business research : JBR 59 (2006) 5, pp. 564-572
Persistent link: https://www.econbiz.de/10006713208
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Balancing exploration and exploitation: The moderating role of competitive intensity
Auh, Seigyoung; Menguc, Bulent - In: Journal of business research : JBR 58 (2005) 12, pp. 1652-1661
Persistent link: https://www.econbiz.de/10006714476
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Broadening the scope of the resource-based view in marketing: The contingency role of institutional factors
Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 38 (2009) 7, pp. 757-768
Persistent link: https://www.econbiz.de/10008317129
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Development and return on execution of product innovation capabilities: The role of organizational structure
Menguc, Bulent; Auh, Seigyoung - In: Industrial marketing management : the international … 39 (2010) 5, pp. 820-832
Persistent link: https://www.econbiz.de/10008433457
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Co-production and customer loyalty in financial services
Auh, Seigyoung; Bell, Simon J.; Mcleod, Colin S.; Shih, Eric - In: Journal of retailing 83 (2007) 3, pp. 359
Persistent link: https://www.econbiz.de/10007757962
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Conflict, leadership, and market orientation
Menguc, Bulent; Auh, Seigyoung - In: International journal of research in marketing : IJRM ; … 25 (2008) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10007914058