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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra; Hünerberg, Reinhard - In: International journal of business and globalisation : IJBG 10 (2013) 4, pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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Markenartikel : das Magazin für Markenführung
Markenverband - Hamburg : New-Business-Verl; anfangs: Berlin : Merkur; … - 1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas; Matzler, Kurt; Wille, Claudia - In: Problems and perspectives in management : PPM 10 (2012) 4, pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath; Datta, Saroj Kumar; Banerjee, … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer; Chreim, Samia; Bello, Roberto; … - In: International journal of pharmaceutical and healthcare … 7 (2013) 2, pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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The journal of brand management : an international journal
Basingstoke : Palgrave Macmillan; 2002-2006,2: London : … - Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821