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Konsumentenverhalten
43
USA
16
Beziehungsmarketing
11
Kundenzufriedenheit
11
Einzelhandel
9
Markenpolitik
6
Marketing
6
Welt
6
Markenartikel
5
Mode
5
Bekleidung
4
Jugendliche
4
Produktimage
4
Trend
4
Deutschland
3
Dienstleistungsqualität
3
Indien
3
Internationales Marketing
3
Marktforschung
3
Reklamation
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Verkaufsförderung
3
Altersgruppe
2
Bank
2
Dienstleistungsmanagement
2
Dienstleistungssektor
2
E-Business
2
Entscheidung
2
Frauen
2
Griechenland
2
KMU
2
Kaufmotiv
2
Kundendienst
2
Luftverkehrsgesellschaft
2
Marketingpolitik
2
Messung
2
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2
Online-Handel
2
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2
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41
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26
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English
66
German
1
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All
Baghi, Ilaria
1
Bahng, Youngjin
1
Banerjee, Asok Kumar
1
Bauer, Florian Andreas
1
Bello, Roberto
1
Bennur, Shubhapriya
1
Bernard, John C.
1
Boukas, Nikolaos
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Cheng, Lai-yu
1
Choo, Ho Jung
1
Chotekorakul, Warin
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Cui, Lina
1
Datta, Saroj Kumar
1
Davoud Nikbin
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Grzebieniak, Andrzej
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Ishak Ismail
1
Jain, Sorabh
1
Jin, Byoungho
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kathuria, Lalit Mohan
1
Kim, Hyunsook
1
Liu, Shunzhong
1
Luca, Alina
1
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Journal of fashion marketing and management
11
Service business
4
International journal of electronic customer relationship management : IJECRM
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Advances in business and management forecasting
2
EuroMed journal of business
2
Folia oeconomica Stetinensia : FOS
2
International journal of business and globalisation : IJBG
2
Economic papers : a journal of applied economics and policy
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
International journal of quality and service sciences
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Problems and perspectives in management : PPM
1
Theoretical and applied economics : GAER review
1
Tourism planning & development
1
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OLC EcoSci
ECONIS (ZBW)
140,580
USB Cologne (EcoSocSci)
3,364
RePEc
2,690
EconStor
1,285
BASE
363
USB Cologne (business full texts)
89
Other ZBW resources
78
ArchiDok
13
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1
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
Saved in:
2
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
3
The international review of
retail
, distribution and consumer research
London : Routledge
-
1.1990/91 -
Persistent link: https://www.econbiz.de/10008380451
Saved in:
4
Customer orientation,
merchandising
competencies, and financial performance of small fashion retailers in Bangkok
Chotekorakul, Warin
;
Nelson, James
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 225-242
Persistent link: https://www.econbiz.de/10010159662
Saved in:
5
Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M.
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 292-322
Persistent link: https://www.econbiz.de/10010184743
Saved in:
6
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
Saved in:
7
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
Saved in:
8
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
9
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
Saved in:
10
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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