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Journal of fashion marketing and management
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Voluntary simplicity : the Great American Apparel Diet
Wu, Dorothy E.
;
Thomas, Jane Boyd
;
Moore, Marguerite
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010184341
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Examination of attitudinal and intentional drivers of non-deceptive counterfeiting in a South Asian context
Mir, Imran Anwar
- In:
Journal of business economics and management
14
(
2013
)
3
,
pp. 601-615
Persistent link: https://www.econbiz.de/10010147591
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3
Website and social media usage : implications for the further development of wine tourism, hospitality, and the wine sector
Alonso, Abel Duarte
;
Bressan, Alessandro
;
O'Shea, Michelle
- In:
Tourism planning & development
10
(
2013
)
3
,
pp. 229-248
Persistent link: https://www.econbiz.de/10010184465
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4
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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5
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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6
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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7
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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8
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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9
Consumer trust in high-consequence decisions : a study of medical services
Terres, Mellina da Silva
;
Santos, Cristiane Pizzutti dos
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10010160211
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10
The role of affective biasing in commercializing new ideas
Adomdza, Gordon K.
;
Baron, Robert A.
- In:
Journal of small business and entrepreneurship : JSBE ; …
26
(
2013
)
1/3
,
pp. 201-217
Persistent link: https://www.econbiz.de/10010185016
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