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Ewing, Michael T.
44
Ewing, Michael
18
Caruana, Albert
16
Pitt, Leyland F.
13
Berthon, Pierre
10
Ramaseshan, B.
7
Pitt, Leyland
6
Salzberger, Thomas
6
Leong, Elaine K.F.
4
Cromie, John
3
Khalil, Elias L.
3
Napoli, Julie
3
Newton, Fiona J.
3
Sinkovics, Rudolf R.
3
Bakkeland, Gunnar
2
Berthon, Pierre R.
2
Jevons, Colin
2
Jevons, Colin P.
2
Koller, Monika
2
Plessis, Erik du
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Ratnatunga, Janek
2
Turk, Tahir
2
Windisch, Lydia
2
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1
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1
Beverland, Michael B.
1
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1
Bussy, Nigel de
1
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1
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1
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Hah, Li Lian
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1
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1
Loy, Ernest Rinson
1
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1
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Journal of business research : JBR
10
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of advertising : the quarterly review of marketing communications
6
Business horizons
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
International marketing review
3
Journal of international consumer marketing
3
Corporate communications : an international journal
2
European journal of marketing : EJM
2
International journal of public sector management : IJPSM
2
Journal of advertising research
2
Journal of general management
2
Journal of global marketing
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
The journal of contemporary issues in business and government
2
The service industries journal
2
Der Markt : international journal of marketing
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of managerial psychology
1
Journal of marketing communications
1
Journal of professional services marketing
1
Journal of the Academy of Marketing Science
1
Operations research, Management science : OR MS ; the international literature digest
1
The journal of personal selling & sales management
1
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OLC EcoSci
ECONIS (ZBW)
85
Other ZBW resources
29
RePEc
17
BASE
3
USB Cologne (EcoSocSci)
3
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Corporate reputation in the People’s Republic of China: A B2B perspective
Ewing, Michael T.
;
Windisch, Lydia
;
Newton, Fiona J.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 728-737
Persistent link: https://www.econbiz.de/10008433467
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2
Ethical evaluation of audience segmentation in social marketing
Newton, Joshua D.
;
Newton, Fiona J.
;
Turk, Tahir
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1421-1438
Persistent link: https://www.econbiz.de/10010175783
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3
Using ambient media to promote HIV-AIDS protective behaviour change
Turk, Tahir
;
Ewing, Michael T.
;
Newton, Fiona J.
- In:
International journal of advertising : the quarterly …
25
(
2006
)
3
,
pp. 333-360
Persistent link: https://www.econbiz.de/10008126631
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4
AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH
Ewing, Michael T.
;
Salzberger, Thomas
;
Sinkovics, Rudolf R.
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 17-36
Persistent link: https://www.econbiz.de/10008116841
Saved in:
5
Messung in der Marketingforschung : Status Quo und Perspektiven
Salzberger, Thomas
- In:
Der Markt : international journal of marketing
46
(
2007
)
1/2
,
pp. 61-84
Persistent link: https://www.econbiz.de/10009853306
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6
Reconsidering the problem of data equivalence in international marketing research: Contrasting approaches based on CFA and the Rasch model for measurement
Salzberger, Thomas
;
Sinkovics, Rudolf R.
- In:
International marketing review
23
(
2006
)
4
,
pp. 390-417
Persistent link: https://www.econbiz.de/10007271140
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7
DIE BEDEUTUNG DER DATENÄQUIVALENZ IN DER INTERNATIONALEN MARKETING UND KONSUMENTENFORSCHUNG
Salzberger, Thomas
;
Sinkovics, Rudolf R.
; …
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
47
(
2001
)
02
,
pp. 190-209
Persistent link: https://www.econbiz.de/10006088776
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8
Heterogeneous development of cognitive dissonance over time and its effect on satisfaction and loyalty
Koller, Monika
;
Salzberger, Thomas
- In:
Journal of customer behaviour
11
(
2012
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10010046640
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9
Towards a new paradigm of measurement in marketing
Salzberger, Thomas
;
Koller, Monika
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10010121562
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10
The Market Orientation-Performance Link: The Role of Service Reliability
Caruana, Albert
;
Pitt, Leyland
;
Ewing, Michael
- In:
The service industries journal
23
(
2003
)
4
,
pp. 25-41
Persistent link: https://www.econbiz.de/10006253088
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