Ethical evaluation of audience segmentation in social marketing
Year of publication: |
2013
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Authors: | Newton, Joshua D. ; Newton, Fiona J. ; Turk, Tahir ; Ewing, Michael T. |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 47.2013, 9 (13.9.), p. 1421-1438
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Saved in:
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