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Eco-labelling brand strategy :...
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Konsumentenverhalten
43
USA
13
Markenpolitik
6
Beziehungsmarketing
5
Markenartikel
5
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4
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4
Welt
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Journal of fashion marketing and management
9
International journal of pharmaceutical and healthcare marketing : IJPHM
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Journal of business economics and management
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Problems and perspectives in management : PPM
1
Theoretical and applied economics : GAER review
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OLC EcoSci
ECONIS (ZBW)
102,395
USB Cologne (EcoSocSci)
2,201
RePEc
1,423
EconStor
868
BASE
178
USB Cologne (business full texts)
36
Other ZBW resources
24
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What is a label worth? : defining the alternatives to organic for US wool producers
Bernard, John C.
;
Hustvedt, Gwendolyn
;
Carroll, Kathryn A.
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010184343
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2
Consumer response to
brand
renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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3
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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4
ABC inventroy classification via linear discrimanant analysis and ranking methods
Hadad, Yossi
;
Kerem, Baruch
- In:
International journal of logistics systems and management
14
(
2013
)
4
,
pp. 387-404
Persistent link: https://www.econbiz.de/10010146130
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5
Adoption of ISO 9000 management standard in EU's transition economies : the case of the Baltic States
Heras-Saizarbitoria, Iñaki
;
Arana, Germán
; …
- In:
Journal of business economics and management
14
(
2013
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10010147597
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6
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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7
Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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8
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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9
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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10
Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Pikturnienė, Indrė
;
Mackelaitė, Aistė
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010148152
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