Eco-labelling brand strategy : independent certification versus self-declaration
Year of publication: |
2014
|
---|---|
Authors: | Dekhili, Sihem ; Achabou, Mohamed Akli |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 26.2014, 4, p. 305-329
|
Subject: | Conjoint analysis | Independent certification | Nespresso brand | Responsible labelling | Self-declaration | Markenführung | Brand management | Conjoint-Analyse | Warenkennzeichnung | Product labelling | Umweltzeichen | Eco-label | Standardisierung | Standardization | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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