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Muehling, Darrel D.
9
Zhao, Guangzhi
4
Laczniak, Russell N.
3
Kolbe, Richard H.
2
Pascal, Vincent J.
2
Pechmann, Cornelia
2
Sprott, David E.
2
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1
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1
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of current issues and research in advertising : JCIRA
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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1
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OLC EcoSci
ECONIS (ZBW)
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1
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Pechmann, Cornelia
;
Zhao, Guangzhi
;
Goldberg, Marvin E.
; …
- In:
Journal of marketing
67
(
2003
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10005935449
Saved in:
2
The Impact of Sequential Data on Consumer Confidence in Relative Judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R
- In:
Journal of consumer research : JCR ; an …
37
(
2011
)
5
,
pp. 874-888
Persistent link: https://www.econbiz.de/10008819543
Saved in:
3
The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns
Zhao, Guangzhi
;
Pechmann, Cornelia
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 671-687
Persistent link: https://www.econbiz.de/10007860733
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4
An Empirical Study on the Impact of Two Types of Goal Orientation and Salesperson Perceived Obsolescence on Adaptive Selling
Chai, Junwu
;
Zhao, Guangzhi
;
Babin, Barry
- In:
The journal of personal selling & sales management
32
(
2012
)
2
,
pp. 261-275
Persistent link: https://www.econbiz.de/10009970793
Saved in:
5
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10010083077
Saved in:
6
Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage
Muehling, Darrel D.
;
Laczniak, Russell N.
;
Ehrich, …
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10010115985
Saved in:
7
Mothers' Attitudes Toward 900-Number Advertising Directed at Children
Laczniak, Russell N.
;
Muehling, Darrel D.
;
Carlson, Les
- In:
Journal of public policy & marketing : JPP & M ; an …
14
(
1995
)
1
,
pp. 108-116
Persistent link: https://www.econbiz.de/10007084755
Saved in:
8
The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study
Pascal, Vincent J.
;
Sprott, David E.
;
Muehling, Darrel D.
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10008119116
Saved in:
9
Advertising Message Involvement: The Role of Enduring and Situational Factors
Laczniak, Russell N.
;
Kempf, DeAnna S.
;
Muehling, Darrel D.
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10008121048
Saved in:
10
ARTICLES - A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices
Muehling, Darrel D.
;
Kolbe, Richard H.
- In:
Journal of advertising : official publication of the …
27
(
1998
)
3
,
pp. 37-48
Persistent link: https://www.econbiz.de/10008121516
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