Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Year of publication: |
2014
|
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Authors: | Zhao, Guangzhi ; Muehling, Darrel D. ; Kareklas, Ioannis |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 3, p. 244-255
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Subject: | Werbewirkung | Advertising effects | Zeit | Time | Konsumentenverhalten | Consumer behaviour | Emotion | Werbepsychologie | Psychology of advertising |
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