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Effectiveness of charitable lottery design : experimental evidence from the Czech Republic and Russia
Špalek, Jiří
;
Berná, Zuzana
- In:
Ekonomický časopis : časopis pre ekonomickú …
60
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2012
)
3
,
pp. 239-258
Persistent link: https://www.econbiz.de/10010185336
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
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14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
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2.1983 -
Persistent link: https://www.econbiz.de/10008276210
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Journal of advertising research
New York, NY : Foundation
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1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
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Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
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44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
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1.1992/93 -
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Consumer trust in high-consequence decisions : a study of medical services
Terres, Mellina da Silva
;
Santos, Cristiane Pizzutti dos
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10010160211
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The role of affective biasing in commercializing new ideas
Adomdza, Gordon K.
;
Baron, Robert A.
- In:
Journal of small business and entrepreneurship : JSBE ; …
26
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2013
)
1/3
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pp. 201-217
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The journal of business forecasting : methods & systems
Flushing, NY : Graceway Publ.
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1.1981 -
Persistent link: https://www.econbiz.de/10008371696
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