Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Year of publication: |
2014
|
---|---|
Authors: | Chang, Chingching |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 3, p. 211-227
|
Subject: | Fundraising | Werbewirkung | Advertising effects | Emotion | Eigeninteresse | Self-interest | Altruismus | Altruism | Prognoseverfahren | Forecasting model | Gemeinnützige Organisation | Charitable organization |
-
Lee, Younghwa, (2018)
-
Baek, Tae Hyun, (2019)
-
How the emotions evoked by homeless pets induce online charitable giving
Shepelenko, Anna, (2024)
- More ...
-
Effects of the number of advertised brands in a choice set: A metacognitive process
Chang, Chingching, (2019)
-
Before - after appeals : a dual-route effect model
Chang, Chingching, (2016)
-
Advertising in Asia : theories and implications for practice
Chang, Chingching, (2019)
- More ...