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De Pelsmacker, Patrick
18
Pelsmacker, Patrick De
17
Geuens, Maggie
9
Dens, Nathalie
7
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7
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International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
5
Journal of marketing communications
5
International marketing review
2
Marketing intelligence & planning
2
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1
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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1
South African journal of economic and management sciences
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Young consumers : insight and ideas for responsible marketers
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The effectiveness of regulatory (in)congruent ads: The moderating role of an ad's rational versus emotional tone
Cornelis, Erlinde
;
Adams, Leen
;
Cauberghe, Veroline
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 397-421
Persistent link: https://www.econbiz.de/10009976139
Saved in:
2
The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Pelsmacker, Patrick De
;
Geuens, Maggie
;
Vermeir, Iris
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
4
,
pp. 465-478
Persistent link: https://www.econbiz.de/10006692666
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3
Leeftijd, levensstijl en koopgedrag: zijn senioren anders?
Janssens, Wim
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
57
(
2003
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10006720651
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4
Review - De invloed van interactieve media op het marketingbeleid: een overzicht van recente evoluties
Pelsmacker, Patrick De
;
Roy, Theo Van
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
52
(
1998
)
1
,
pp. 3-34
Persistent link: https://www.econbiz.de/10006733722
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5
De economische vertegenwoordigers in het buitenland over de Vlaamse export
Cuyvers, Ludo
;
Pelsmacker, Patrick De
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
50
(
1996
)
2
,
pp. 311-336
Persistent link: https://www.econbiz.de/10006737491
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6
Percepties en inzichten van Vlaamse exporteurs betreffende exportmarkten, handelsbelemmeringen en de nodige publieke exportpromotie
Cuyvers, Ludo
;
Pelsmacker, Patrick De
;
Houtman, Els
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
49
(
1995
)
2
,
pp. 233-256
Persistent link: https://www.econbiz.de/10006742200
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7
Het belang van economische factoren in appreciatiefuncties van Vlaamse politieke partijen
Pelsmacker, Patrick De
;
Willemé, Peter
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
48
(
1994
)
2
,
pp. 299-330
Persistent link: https://www.econbiz.de/10006744615
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8
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie
;
Pelsmacker, Patrick De
;
Eagle, Lynne
- In:
Young consumers : insight and ideas for responsible …
8
(
2007
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
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9
Reactions to different types of ads in Belgium and Poland
Pelsmacker, Patrick De
;
Geuens, M.
- In:
International marketing review
15
(
1998
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10006303860
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10
ESOMAR AWARDS - Advertising characteristics and the attitude towards the ad - A study of 100 likeable TV commercials - What type of commercials leads to the most positive affective...
Pelsmacker, Patrick De
;
Decock, Ben
;
Geuens, Maggie
- In:
Marketing and research today : the journal of the …
26
(
1998
)
4
,
pp. 166
Persistent link: https://www.econbiz.de/10006391206
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