Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Year of publication: |
2014
|
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Authors: | Cornelis, Erlinde ; Cauberghe, Veroline ; Pelsmacker, Patrick de |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1451-1465
|
Subject: | Fair Trade | Regulatory focus | Advertising Effectiveness | Two-sided Messages | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Fairer Handel | Fair trade | Regulierung | Regulation | Werbepsychologie | Psychology of advertising |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Richtiger Name des 3. Verf.: Patrick De Pelsmacker |
Source: | ECONIS - Online Catalogue of the ZBW |
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