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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael; … - In: MSI reports : working paper series (2009) 4, pp. 49-76
Persistent link: https://www.econbiz.de/10009893545
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Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty, and Customer Portfolio Management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10010104402
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Affinity for Quantitative Tools: Undergraduate Marketing Students Moving Beyond Quantitative Anxiety
Tarasi, Crina O.; Wilson, J. Holton; Puri, Cheenu; … - In: Journal of marketing education : JME 35 (2013) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10010095485
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An empirically derived taxonomy of retailer pricing and promotion strategies
Bolton, Ruth N.; Shankar, Venkatesh - In: Journal of retailing 79 (2003) 4, pp. 213-224
Persistent link: https://www.econbiz.de/10006611831
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The Effect of Service Experiences over Time on a Supplier's Retention of Business Customers
Bolton, Ruth N.; Lemon, Katherine N.; Bramlett, Matthew D. - In: Management science : journal of the Institute for … 52 (2006) 12, pp. 1811-1823
Persistent link: https://www.econbiz.de/10007396025
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The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation
Bohlmann, Jonathan D.; Rosa, José Antonio; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 25 (2006) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10007284414
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Beyond EDLP and HiLo: a new customised approach to retail pricing
Bolton, Ruth N.; Montoya, Detra Y.; Shankar, Venkatesh - In: The European retail digest : the authoritative guide to … (2006-07) 49, pp. 7-10
Persistent link: https://www.econbiz.de/10007287130
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The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research
Bolton, Ruth N.; Lemon, Katherine N.; Verhoef, Peter C. - In: Journal of the Academy of Marketing Science 32 (2004) 3, pp. 271-292
Persistent link: https://www.econbiz.de/10006150593
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The Effect of Customers' Emotional Responses to Service Failures on Their Recovery Effort Evaluations and Satisfaction Judgments
Smith, Amy K.; Bolton, Ruth N. - In: Journal of the Academy of Marketing Science 30 (2002) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10006151786
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SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Implications of Loyalty Program Membership and Service E...
Bolton, Ruth N.; Kannan, P.K.; Bramlett, Matthew D. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 95-108
Persistent link: https://www.econbiz.de/10006152484