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A longitudinal study of customers' desired value change in business-to-business markets
Beverland, Michael; Lockshin, Larry - In: Industrial marketing management : the international … 32 (2003) 8, pp. 653-666
Persistent link: https://www.econbiz.de/10006251098
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Cultural frames that drive sales and marketing apart: an exploratory study
Beverland, Michael; Steel, Marion; Dapiran, G.Peter - In: The journal of business & industrial marketing 21 (2006) 6, pp. 386-394
Persistent link: https://www.econbiz.de/10007292060
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In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit
Beverland, Michael; Lim, Elison Ai Ching; Morrison, Michael - In: Journal of business research : JBR 59 (2006) 9, pp. 982-989
Persistent link: https://www.econbiz.de/10007295793
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Slowing the adoption and diffusion process to enhance brand repositioning: The consumer driven repositioning of Dunlop Volley
Beverland, Michael; Ewing, Michael - In: Business horizons 48 (2005) 5, pp. 385-392
Persistent link: https://www.econbiz.de/10006160916
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Controlled infection! Spreading the brand message through viral marketing
Dobele, Angela; Toleman, David; Beverland, Michael - In: Business horizons 48 (2005) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10006162438
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Whither industry leaders? Lessons from haute couture
Beverland, Michael - In: Business horizons 47 (2004) 2, pp. 63-70
Persistent link: https://www.econbiz.de/10006166436
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In search of the right in-store music
Morrison, Michael; Beverland, Michael - In: Business horizons 46 (2003) 6, pp. 77-82
Persistent link: https://www.econbiz.de/10006168145
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Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values
Beverland, Michael; Lockshin, Lawrence S. - In: Qualitative market research : an international journal 7 (2004) 3, pp. 172-182
Persistent link: https://www.econbiz.de/10006021062
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Uncovering "theories-in-use": building luxury wine brands
Beverland, Michael - In: European journal of marketing : EJM 38 (2004) 3-4, pp. 446
Persistent link: https://www.econbiz.de/10006081265
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The #8216real thing#8217: Branding authenticity in the luxury wine trade
Beverland, Michael - In: Journal of business research : JBR 59 (2006) 2, pp. 251-258
Persistent link: https://www.econbiz.de/10006713656