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The renaissance of word-of-mouth marketing : a "new" standard in twenty-first century marketing management?!
Meiners, Norbert H.; Schwarting, Ulf; Seeberger, Bernd - In: International journal of economic sciences and applied … 3 (2010) 2, pp. 79-97
In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...
Persistent link: https://www.econbiz.de/10009958057
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La investigacion en marketing a traves de las tesis doctorales Españolas
Ortega Martínez, E. - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 1, pp. 127-147
Doctoral dissertations provide a relevant contribution in a field. The general purpose of the dissertation research is to demonstrate research competence and to add something of value to the body of knowledge. This study provides an overview of marketing research in Spain through doctoral...
Persistent link: https://www.econbiz.de/10009958305
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Análisis de contenido de las publiciones Epañolas sobre relaciones verticales entre empresas
Martínez-Fernández, M. T.; Vallet-Bellmunt, Teresa; … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 1, pp. 103-125
In recent years researchers have shown a growing interest in vertical interorganisational relations, above all in the Supply Chain. The absence of previous reviews of the literature on this topic, which would allow us to establish the key issues in Supply Chain Management, led us to analyse the...
Persistent link: https://www.econbiz.de/10009958306
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Calidad y satisfacción en el servicio de urgencias hospitalarias : análisis de un hospital de la zona centro de Portugal
Correia Loureiro, S. M.; Miranda González, F. J. - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 2, pp. 27-41
The health service quality has been discussed in several organizations committed with the development of the programs … among the variables quality, satisfaction, image, trust and loyalty (in the perspective of the recommendation and return) in … perceived quality. Patients' satisfaction contributes to the recommendation of the service to the family and friends and to …
Persistent link: https://www.econbiz.de/10009958318
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Importancia del sitio web en la banca online : influencia sobre la conianza
López Miguens, M. J.; Rodríguez Comesaña, L.; … - In: Investigaciones europeas de Dirección y Economía de … 16 (2010) 3, pp. 85-106
This paper examines the impact of the quality of the financial website in the generation of trust that users of the … contrast we have formulated a causal model. -- website quality ; trust ; Internet ; financial institution ; structural …
Persistent link: https://www.econbiz.de/10009958324
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La gestión del supermercado virtual : tipificación del comportamiento del cliente online
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112
attitudes. The analysis also defines the e-supermarket service quality provided, and their main dimensions. In the conclusions … we mention areas in which the online supermarket manager must accomplish to improve the quality of their service …
Persistent link: https://www.econbiz.de/10009958332
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El papel moderador de la cultura en la generacion de statisfacción y lealtad
Medina Molina, Cayetano; Rufín Moreno, Ramón; Rey … - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 1, pp. 57-73
The present research focuses on the differences that the tourists' belonging to two unlike cultural groups - i.e., low uncertainty avoidance individualists versus high uncertainty avoidance collectivists - imposes on the performance of the model explaining the generation of satisfaction and...
Persistent link: https://www.econbiz.de/10009958334
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La innovación centrada en el cliente utilizando el modelo de inferencias en una estrategia CRM
Gil-Lafuente, Anna María; Luis-Bassa, Carolina - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 2, pp. 15-32
All the areas within the company contact their customers, some directly and others from within the organization. CRM strategies, in conjunction with the R & D area, work on improving products and services to meet customer expectations. But could be missing valuable information of customers...
Persistent link: https://www.econbiz.de/10009958344
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Análisis de los hoteles de alta categoría de Croacia desde el enfoque hotel-huésped
Šerić, Maja; Gil Saura, Irene - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 3, pp. 127-149
research is to study high-quality hotels of Croatia from the hotels' and guests' points of view focusing on a new marketing … on loyalty. -- high-quality hotels ; Croatia ; integrated marketing communications ; information and communication …
Persistent link: https://www.econbiz.de/10009958347
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Influencia de los comportamientos relacionales del vendedor individual sobre la satisfacción confianza y lealtad del comprador en un contexto de PYMES industriales
Martín Castejón, Pedro Juan; Román Nicolás, Sergio; … - In: Investigaciones europeas de Dirección y Economía de … 17 (2011) 3, pp. 91-109
The present study is built on the principles of relationship selling in a context of industrial Small and Medium-sized Enterprises (SMEs). The research specifically analyses the influence of customer-oriented selling and ethical sales behaviors on customer satisfaction, trust and loyalty to the...
Persistent link: https://www.econbiz.de/10009958349