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There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task
Huang, Yanliu; Hutchinson, J. Wesley - In: MSI reports : working paper series (2010) 2, pp. 97-142
Persistent link: https://www.econbiz.de/10009893554
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The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
Hui, Sam K; Jeffrey Inman, J; Huang, Yanliu; Suher, Jacob - In: Journal of marketing 77 (2013) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10010089700
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Deconstructing the "First Moment of Truth": Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
Hui, Sam K; Huang, Yanliu; Suher, Jacob; Jeffrey Inman, J - In: Journal of marketing research : JMR 50 (2013) 4, pp. 445-462
Persistent link: https://www.econbiz.de/10010161504
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Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising
Huang, Yanliu; Hutchinson, J.Wesley - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 98-118
Persistent link: https://www.econbiz.de/10008064335
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Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall
Wesley Hutchinson, J.; Raman, Kalyan; Mantrala, Murali K. - In: Journal of marketing research : JMR 31 (1994) 4, pp. 441-461
Persistent link: https://www.econbiz.de/10006687034