//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On "brand" : whether a semioti...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
70
Konsumentenverhalten
43
Marktforschung
16
Marketingpolitik
13
USA
13
Marketingtheorie
9
Welt
7
Beziehungsmarketing
6
Markenpolitik
6
Entrepreneurship-Ansatz
5
Internationales Marketing
5
Markenartikel
5
Mode
5
Betriebswirtschaftslehre
4
Deutschland
4
Einzelhandel
4
Management
4
Trend
4
Bekleidung
3
Gesundheitswesen
3
Jugendliche
3
Lieferanten-Kunden-Beziehung
3
Pharmazeutisches Produkt
3
Produktimage
3
Umweltbewusstsein
3
Verkauf
3
Wirtschaftspsychologie
3
Zeitschrift
3
Altersgruppe
2
Asiatisch-pazifischer Raum
2
E-Business
2
Entscheidung
2
Europa
2
Frauen
2
Gesundheitsversorgung
2
Kommunikation
2
Kunst
2
Nachhaltigkeit
2
Online-Handel
2
Online-Marketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Journal
88
Article
30
Type of publication (narrower categories)
All
Graue Literatur
4
Non-commercial literature
4
Fachzeitung
2
Magazin
2
Gesetz- und Verordnungsblatt
1
Market information
1
Marktinformation
1
No longer published / No longer aquired
1
Zeitung
1
more ...
less ...
Language
All
English
107
German
10
French
1
Undetermined
1
Author
All
Baghi, Ilaria
1
Bahng, Youngjin
1
Banerjee, Asok Kumar
1
Bauer, Florian Andreas
1
Bello, Roberto
1
Bernard, John C.
1
Boonchoo, Pattana
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Datta, Saroj Kumar
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
Matzler, Kurt
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
Nishimura, Kazuhiko
1
Noh, Mijeong
1
Pikturnienė, Indrė
1
more ...
less ...
Institution
All
American Marketing Association
3
Academy of Marketing Science, Coral Gables, Fla.
2
Market Research Society
2
Absatzwirtschaftliche Gesellschaft
1
Association of Marketing Theory and Practice
1
Deutsche Marketing-Vereinigung
1
Deutscher Marketing-Verband
1
European Association for Industrial Marketing Research
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Nürnberg e.V.
1
Institut für Marketing und Handel, Sankt Gallen
1
Institute for Business and Finance Research, Hilo, Hawaii
1
Institute for Operations Research and the Management Sciences
1
Markenverband
1
Marketing Science Institute, Cambridge, Mass.
1
Universität Sankt Gallen
1
Österreichische Gesellschaft für Absatzwirtschaft
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
9
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of research in marketing and entrepreneurship : JRME
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Problems and perspectives in management : PPM
1
Theoretical and applied economics : GAER review
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
120,395
USB Cologne (EcoSocSci)
9,080
RePEc
7,402
Other ZBW resources
5,878
BASE
1,989
EconStor
1,011
USB Cologne (business full texts)
174
ArchiDok
12
more ...
less ...
Showing
1
-
10
of
118
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
Universität Sankt Gallen
-
Wiesbaden : Springer Gabler
;
anfangs: Wiesbaden : …
;
…
-
25.2008 -
Persistent link: https://www.econbiz.de/10008376477
Saved in:
2
Journal of
marketing
theory and practice
Association of Marketing Theory and Practice
-
Statesboro, GA : Assoc.
-
1.1992 -
Persistent link: https://www.econbiz.de/10008276106
Saved in:
3
Marketing
science : the
marketing
journal of the Institute for Operations Research and the Management Sciences
Institute for Operations Research and the Management …
-
Hanover, Md : INFORMS
;
anfangs: Providence, RI : TIMS/ORSA
-
1.1982 -
Persistent link: https://www.econbiz.de/10008276211
Saved in:
4
Journal of historical research in
marketing
Bingley [u.a.] : Emerald
-
1.2009 -
Persistent link: https://www.econbiz.de/10008336888
Saved in:
5
Revue française du
marketing
Paris : Bordas-Dunod-Gauthier Villars
-
Nr. 10.1964 -
Persistent link: https://www.econbiz.de/10008384764
Saved in:
6
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
Saved in:
7
Young consumers : insight and ideas for responsible marketers
Bingley : Emerald
;
anfangs: Henley-on-Thames : Center
-
Nachgewiesen 6.2004/05 -
Persistent link: https://www.econbiz.de/10008276019
Saved in:
8
Journal of public policy &
marketing
: JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Chicago, Ill. : American Marketing Association
;
-1989: …
-
2.1983 -
Persistent link: https://www.econbiz.de/10008336027
Saved in:
9
Journal of targeting, measurement and analysis for
marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
10
MSI reports : working paper series
Marketing Science Institute, Cambridge, Mass.
-
Cambridge, Mass
-
2003 - 2011; damit Ersch. eingest
Persistent link: https://www.econbiz.de/10008347391
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->