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Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?
Toubia, Olivier; Stephen, Andrew T. - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 368-392
Persistent link: https://www.econbiz.de/10010121803
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Idea Generation, Creativity, and Incentives
Toubia, Olivier - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 411-425
Persistent link: https://www.econbiz.de/10007376829
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The Impact of Utility Balance and Endogeneity in Conjoint Analysis
Hauser, John R.; Toubia, Olivier - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 498-507
Persistent link: https://www.econbiz.de/10006874863
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Fast Polyhedral Adaptive Conjoint Estimation - Polyhedral methods provide new opportunities for question design and estimation in partial-profile conjoint analysis.
Toubia, Olivier; Simester, Duncan I.; Hauser, John R.; … - In: Marketing science : the marketing journal of the … 22 (2003) 3, pp. 273-303
Persistent link: https://www.econbiz.de/10006885939
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Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Toubia, Olivier; Hauser, John R.; Simester, Duncan I. - In: Journal of marketing research : JMR 41 (2004) 1, pp. 116-131
Persistent link: https://www.econbiz.de/10006648033
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The Silver Lining Effect: Formal Analysis and Experiments
Jarnebrant, Peter; Toubia, Olivier; Johnson, Eric - In: Management science : journal of the Institute for … 55 (2009) 11, pp. 1832-1841
Persistent link: https://www.econbiz.de/10008326763
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Adaptive Idea Screening Using Consumers
Toubia, Olivier; Florès, Laurent - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 342-360
Persistent link: https://www.econbiz.de/10007747538
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Research Note-On Managerially Efficient Experimental Designs
Toubia, Olivier; Hauser, John R. - In: Marketing science : the marketing journal of the … 26 (2007) 6, pp. 851-858
Persistent link: https://www.econbiz.de/10007893543
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A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation
Evgeniou, Theodoros; Pontil, Massimiliano; Toubia, Olivier - In: Marketing science : the marketing journal of the … 26 (2007) 6, pp. 805-818
Persistent link: https://www.econbiz.de/10007893546
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Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
Toubia, Olivier; Hauser, John; Garcia, Rosanna - In: Marketing science : the marketing journal of the … 26 (2007) 5, pp. 596-610
Persistent link: https://www.econbiz.de/10007870864