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Metcalfe's law and operational, analytical and collaborative CRM-using online business communities for co-creation
Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10009960352
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CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana; Medury, Yajulu - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10009869363
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Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3, pp. 173-183
Persistent link: https://www.econbiz.de/10009809196