Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Year of publication: |
2011
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Authors: | Ahuja, Vandana ; Medury, Yajulu |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 21890900. - Vol. 19.2011, 3, p. 173-183
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Saved in:
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