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Konsumentenverhalten
43
Beziehungsmarketing
24
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14
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Journal of fashion marketing and management
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EuroMed journal of business
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An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10010160210
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E-commerce customer's preference implicit identification
Zdziebko, Tomasz
- In:
Folia oeconomica Stetinensia : FOS
11
(
2012
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010148367
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Patients-medical unit relationship models in the virtual environment
Matysiewicz, Justyna
;
Smyczek, Slawomir
- In:
EuroMed journal of business
8
(
2013
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10010160064
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A study on the potential determinants of green idea in customer's purchasing decision-making process through the grey analytical network process (GANP) evaluated model
Hsieh, Ming-yuan
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 323-341
Persistent link: https://www.econbiz.de/10010184742
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How
brand
awareness affects online purchase intention : considering the role of perceived risk
Hashemi, Novin
;
Hajiheydari, Nastaran
- In:
International journal of electronic customer …
6
(
2012
)
3/4
,
pp. 274-291
Persistent link: https://www.econbiz.de/10010184744
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6
Self-monitoring, cultural training and prior international work experience as predictors of cultural intelligence : a study of Indian expatriates
Gupta, Bindu
;
Singh, Davinder
;
Jandhyala, Kaushik
; …
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010148150
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7
Markenartikel
: das Magazin für Markenführung
Markenverband
-
Hamburg : New-Business-Verl
;
anfangs: Berlin : Merkur
;
…
-
1.1934 - 11.1944,3/4; 12.1950 - 58.1996; [59.]1997 - …
Persistent link: https://www.econbiz.de/10008380468
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Integrating
brand
and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
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9
Conceptualisation of branding : strategy based on the Indian pharma sector
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10010160208
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10
The journal of
brand
management : an international journal
Basingstoke : Palgrave Macmillan
;
2002-2006,2: London : …
-
Nachgewiesen 10.2002 -
Persistent link: https://www.econbiz.de/10008932821
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