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Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons
Nysveen, Herbjørn; Pedersen, Per E.; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 330-346
Persistent link: https://www.econbiz.de/10006149761
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Consumer brand relationships: an investigation of two alternative models
Breivik, Einar; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10008146672
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Determinants of core value behavior in service brands
Thorbjørnsen, Helge; Supphellen, Magne - In: The journal of services marketing 25 (2011) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10008817106
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Categorizing networked services: The role of intrinsic-, user network- and complement network attributes
Thorbjørnsen, Helge; Pedersen, Per E.; Nysveen, Herbjørn - In: European journal of marketing : EJM 43 (2009) 3, pp. 371-397
Persistent link: https://www.econbiz.de/10008237709
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"This is who i am": Identity expressiveness and the theory of planned behavior
Thorbjørnsen, Helge; Pedersen, Per E.; Nysveen, Herbjørn - In: Psychology & marketing 24 (2007) 9, pp. 763-786
Persistent link: https://www.econbiz.de/10007761341
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A Taste of "Nextopia"
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: International journal of advertising : the quarterly … 40 (2011) 4, pp. 33-45
Persistent link: https://www.econbiz.de/10009976484
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Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge; Dahlén, Micael - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 332-342
Persistent link: https://www.econbiz.de/10009801795
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A Taste of "Nextopia"
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 33-45
Persistent link: https://www.econbiz.de/10009811391