Narrow search
Showing 1 - 10 of 21
Cover Image
How to measure ordinary marketing - How can we measure progress in stable competitive markets? Single-source data are key to recognising real campaign effects when 'nothing' happen...
McDonald, Colin; Kennedy, Rachel - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 5, pp. 39-42
Persistent link: https://www.econbiz.de/10006756673
Cover Image
Brand Advertising as Creative Publicity - Few advertisements change what the experienced consumer thinks, feels, or does. But as publicity, advertisements maintain the brand's sali...
Ehrenberg, Andrew; Barnard, Neil; Kennedy, Rachel; … - In: Journal of advertising research 42 (2002) 4, pp. 7-18
Persistent link: https://www.econbiz.de/10006508377
Cover Image
A new tool for pre-testing direct mail
Faulkner, Margaret; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 50 (2008) 3, pp. 469-490
Persistent link: https://www.econbiz.de/10008210220
Cover Image
A new tool for pre-testing direct mail
Faulkner, Margaret; Kennedy, Rachel - In: International journal of market research : JMRS ; the … 50 (2008) 4, pp. 469-490
Persistent link: https://www.econbiz.de/10008210779
Cover Image
The Total Long-Term Sales Effects of Advertising: Lessons from Single Source
Newstead, Kate; Taylor, Jennifer; Kennedy, Rachel; … - In: Journal of advertising research 49 (2009) 2, pp. 207-210
Persistent link: https://www.econbiz.de/10008273037
Cover Image
Is Once Really Enough? Making Generalizations about Advertising's Convex Sales Response Function
Taylor, Jennifer; Kennedy, Rachel; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 198-200
Persistent link: https://www.econbiz.de/10008273039
Cover Image
How Clutter Affects Advertising Effectiveness
Hammer, Peter; Riebe, Erica; Kennedy, Rachel - In: Journal of advertising research 49 (2009) 2, pp. 159-163
Persistent link: https://www.econbiz.de/10008273046
Cover Image
In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
Cover Image
Brand Growth at Mars, Inc.: How the Global Marketer Embraced Ehrenberg's Science with Creativity
Kennedy, Rachel; McColl, Bruce - In: Journal of advertising research 52 (2012) 2, pp. 270-270
Persistent link: https://www.econbiz.de/10009998281
Cover Image
Is the Multi-Platform Whole More Powerful Than Its Separate Parts? Measuring the Sales Effects of Cross-Media Advertising
Taylor, Jennifer; Kennedy, Rachel; McDonald, Colin; … - In: Journal of advertising research 53 (2013) 2, pp. 200-211
Persistent link: https://www.econbiz.de/10010145083