Retailers' and manufacturers' price-promotion decisions : intuitive or evidence-based?
Year of publication: |
July 2017
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Authors: | Bogomolova, Svetlana ; Szabo, Marietta ; Kennedy, Rachel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 189-200
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Subject: | Price promotions | Decision-making | Retailer | Manufacturer | Intuition | Entscheidung | Decision | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion |
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