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The moderating influence of client sophistication on relationships within business-to-business credence service markets
Garry, Tony; Harwood, Tracy - In: The journal of business & industrial marketing 24 (2009) 5-6, pp. 380-388
Persistent link: https://www.econbiz.de/10008326542
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'It's Mine!' - Participation and ownership within virtual co-creation environments
Harwood, Tracy; Garry, Tony - In: Journal of marketing management : MM 26 (2010) 3, pp. 290-302
Persistent link: https://www.econbiz.de/10008416314
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Business negotiations in the context of strategic relationship development
Harwood, Tracy - In: Marketing intelligence & planning 20 (2002) 6, pp. 336-348
Persistent link: https://www.econbiz.de/10006972294