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A Cultural Approach to Branding in the Global Marketplace
Cayla, Julien; Arnould, Eric J. - In: Journal of international marketing 16 (2008) 4, pp. 86-112
Persistent link: https://www.econbiz.de/10008141638
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Asian brands without borders: regional opportunities and challenges
Cayla, Julien; Eckhardt, Giana M. - In: International marketing review 24 (2007) 4, pp. 444-456
Persistent link: https://www.econbiz.de/10007750134
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Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising
Cayla, Julien; Elson, Mark - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 295-309
Persistent link: https://www.econbiz.de/10010018417
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Brand mascots as organisational totems
Cayla, Julien - In: Journal of marketing management : MM 29 (2013) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10010093120
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Mapping the Play of Organizational Identity in Foreign Market Adaptation
Cayla, Julien; Peñaloza, Lisa - In: Journal of marketing 76 (2012) 6, pp. 38-55
Persistent link: https://www.econbiz.de/10010037712
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Asian Brands and the Shaping of a Transnational Imagined Community
Cayla, Julien; Eckhardt, Giana M. - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 216-230
Persistent link: https://www.econbiz.de/10008085100
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Working consumers : the next step in marketing theory?
Cova, Bernard; Dalli, Daniele - In: Marketing theory 9 (2009) 3, pp. 315-339
Persistent link: https://www.econbiz.de/10009870720
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Six key points to merge project marketing into project management
Cova, Bernard; Salle, Robert - In: International journal of project management : the … 23 (2005) 5, pp. 354-359
Persistent link: https://www.econbiz.de/10006161111
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The Postmodern Explained To Managers: Implications For Marketing
Cova, Bernard - In: Business horizons 39 (1996) 6, pp. 15-23
Persistent link: https://www.econbiz.de/10006210419
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Rituals in managing extrabusiness relationships in international project marketing: a conceptual framework
Cova, Bernard; Salle, Robert - In: International business review : the official journal of … 9 (2000) 6, pp. 669-686
Persistent link: https://www.econbiz.de/10005955467