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Valette-Florence, Pierre
14
Merunka, Dwight
7
Albert, Noël
2
Ambroise, Laure
2
Bartikowski, Boris
2
Ferrandi, Jean-Marc
2
Odin, Nathalie
2
Odin, Yorick
2
Albert, Noel
1
Aurifeille, J.-M.
1
Brignier, Jean-Marie
1
De Barnier, Virginie
1
Falcy, Sandrine
1
Grunert, Klaus
1
Guizani, Haythem
1
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1
Nielsen, Niels
1
OUATTARA, ABDOULAYE
1
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Journal of business research : JBR
6
Revue française de gestion : hommes et techniques
4
Revue française du marketing
2
The journal of brand management : an international journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of euro-marketing
1
Operations research, Management science : OR MS ; the international literature digest
1
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OLC EcoSci
ECONIS (ZBW)
54
RePEc
22
Other ZBW resources
8
USB Cologne (EcoSocSci)
2
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1
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10008092945
Saved in:
2
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1076
Persistent link: https://www.econbiz.de/10008899457
Saved in:
3
Recherches et expériences - La personnalité des marques : une contribution réelle à leur gestion ?
Ambroise, Laure
- In:
Revue française du marketing
(
2006
)
207
,
pp. 25-42
Persistent link: https://www.econbiz.de/10007947326
Saved in:
4
Les motivations cachées des consommateurs de marques d'enseigne : et si on parlait d'autre chose que du rapport qualité-prix ?
Ambroise, Laure
;
Brignier, Jean-Marie
; …
- In:
Revue française du marketing
(
2010
)
227
,
pp. 45-63
Persistent link: https://www.econbiz.de/10008444563
Saved in:
5
Determination of the dominant means-end chains: A constrained clustering approach
Aurifeille, J.-M.
;
Valette-Florence, P.
- In:
International journal of research in marketing : IJRM ; …
12
(
1995
)
3
,
pp. 267
Persistent link: https://www.econbiz.de/10006212996
Saved in:
6
Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Yorick
;
Odin, Nathalie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
53
(
2001
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10006725505
Saved in:
7
A Causal Analysis of Means-End Hierarchies in a Cross-Cultural Context: Methodological Refinements
Valette-Florence, Pierre
- In:
Journal of business research : JBR
42
(
1998
)
2
,
pp. 161-166
Persistent link: https://www.econbiz.de/10006733502
Saved in:
8
B ORGANIZATIONAL BEHAVIOR - Conceptual and operational aspects of brand loyalty: An empirical investigation
Odin, Yorick
;
Odin, Nathalie
;
Valette-Florence, Pierre
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
4
,
pp. 399-402
Persistent link: https://www.econbiz.de/10006508770
Saved in:
9
Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris
;
Merunka, Dwight
;
Ouattara, Abdoulaye
; …
- In:
Revue française de gestion : hommes et techniques
(
2009
)
197
,
pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
Saved in:
10
Les villes ont-elles une personnalité ?
Bartikowski, Boris
;
Merunka, Dwight
;
OUATTARA, ABDOULAYE
; …
- In:
Revue française de gestion : hommes et techniques
197
(
2009
)
7
,
pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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