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Konsumentenverhalten
43
USA
13
Werbewirkung
6
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5
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4
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4
Welt
4
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3
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2011
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47
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Baghi, Ilaria
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1
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1
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1
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1
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1
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1
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1
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1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
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1
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Mir, Imran Anwar
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Journal of fashion marketing and management
9
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Folia oeconomica Stetinensia : FOS
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
International journal of quality and service sciences
1
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1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
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Organizations and markets in emerging economies
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OLC EcoSci
ECONIS (ZBW)
103,924
Other ZBW resources
3,136
USB Cologne (EcoSocSci)
1,827
EconStor
1,075
RePEc
798
BASE
99
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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2
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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3
KSI : Krisen-, Sanierungs- und Insolvenzberatung ; Wirtschaft, Recht, Steuern
Berlin : Erich Schmidt
-
1.2005,Nr.1(Sept./Okt.) -
Persistent link: https://www.econbiz.de/10008382401
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4
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
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14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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5
International journal of advertising : the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
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2.1983 -
Persistent link: https://www.econbiz.de/10008276210
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6
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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7
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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Changing quality of life through the Personal Kaizen approach : a qualitative study
Suárez-Barraza, Manuel F.
;
Ramis-Pujol, Juan
; …
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10010160046
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9
Journal of retailing and consumer services
London [u.a.] : Elsevier
;
anfangs: London : …
-
1.1994 -
Persistent link: https://www.econbiz.de/10008374994
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10
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
Dordrecht : Springer
;
1983-1987: Dordrecht [u.a.] : Reidel
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…
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6.1983 -
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