Psychological ownership as a crisis management advertising appeal : antecedents, outcomes, and moderators
Year of publication: |
December 2017
|
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Authors: | Hartley, Phillip ; Sun, Jie ; Raggio, Randle D. |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 23.2017, 6, p. 632-646
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Subject: | Psychological ownership | crisis management | environmental consciousness | persuasion knowledge | psychological ownership appeals | purchase intentions | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Krisenmanagement | Crisis management | Werbewirkung | Advertising effects |
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