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Marketing performance assessment systems and the business context
Frösén, Johanna; Tikkanen, Henrikki; Jaakkola, Matti; … - In: European journal of marketing : EJM 47 (2013) 5, pp. 715-737
Persistent link: https://www.econbiz.de/10010132234
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Assessing relationship quality in four business-to-business markets
Ashnai, Bahar; Smirnova, Maria; Kouchtch, Sergei; Yu, … - In: Marketing intelligence & planning 27 (2009) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10008167285
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Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia
Smirnova, Maria; Henneberg, Stephan C.; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10008814591
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The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan C.; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10008814592
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Development and validation of a cross-nationally stable scale of consumer animosity
Hoffmann, Stefan; Mai, Robert; Smirnova, Maria - In: Journal of marketing theory and practice 19 (2011) 2, pp. 235-251
Persistent link: https://www.econbiz.de/10009884969
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Key stakeholders' interaction as a factor of product innovation: the case of Russia
Smirnova, Maria M.; Podmetina, Daria; Vaatanen, Juha; … - In: International journal of technology marketing : IJTMkt 4 (2009) 2, pp. 230-247
Persistent link: https://www.econbiz.de/10008269445
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Open innovation in Russian firms : an empirical investigation of technology commercialisation and acquisition
Podmetina, Daria; Väätänen, Juha; Torkkeli, Marko T.; … - In: International journal of business innovation and research 5 (2011) 3, pp. 298-317
Persistent link: https://www.econbiz.de/10009883514
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How individual, product and situational determinants affect the intention to buy and orgnic food buying behavior : a cross-national comparison in five nations
Soyez, Katja; Francis, June N. P.; Smirnova, Maria M. - In: Der Markt : international journal of marketing 51 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10010028861
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Collaborative approaches to new product development : the case of Russia
Smirnova, Maria M.; Podmetina, Daria; Väätänen, Juha; … - In: International journal of entrepreneurship and … 15 (2012) 1/2, pp. 91-107
Persistent link: https://www.econbiz.de/10009852191